Leaving the coal industry to start a Jim's Mowing franchise.

Ready to hear how a change in career can transform your lifestyle for the better?

In this episode, we talk with Craig Ellis, a Jim's Mowing franchisee who made a huge leap from the mining industry to running his own mowing business.

Craig shares his journey of finding freedom, financial success, and renewed joy in everyday life.

If you’re considering franchising or looking for an opportunity to take control of your career, you don't want to miss this conversation.

In This Episode:
In this episode, Craig Ellis breaks down his transition from being a production superintendent in the coal industry to a thriving Jim's Mowing franchisee.

He shares how the flexibility of franchising has given him a better work-life balance, why taking on a variety of jobs keeps things interesting, and the benefits of leveraging every lead.

Craig also talks about his strategies for winning jobs, the value of going the extra mile for customers, and how to structure a franchise for sustainable growth.

This episode is packed with tips on how to start strong in the mowing franchise business, make smart decisions, and create a lifestyle that works for you.

Key Takeaways

• Embrace Flexibility for Lifestyle Improvement: Craig shares how becoming a franchisee allowed him to control his schedule and spend more time with family, making the work not just financially rewarding but also enriching for his personal life.

• Take on All Work Opportunities: One of Craig's biggest tips is to take on a mix of one-off and regular jobs, which helps in building a solid customer base and keeping things fresh and interesting. This approach has led to bigger projects and consistent referrals.

• Rapid Lead Response Equals Higher Conversions: Craig talks about the importance of calling back leads quickly—within ten minutes. This tactic has helped him achieve a 90%+ job conversion rate, showing that prompt response is a key to winning in the service industry.

• Structure for Efficiency and Growth: Learn how Craig managed his business by keeping his leads on full and adjusting his travel to be more cost-effective. He emphasizes running the franchise as a real business, managing costs, and being proactive in the pursuit of work.

• Customer Experience is Key: Craig makes sure every customer is happy by sending pictures of the completed job and checking in for feedback. He goes the extra mile, and this effort not only earns repeat business but also gets him glowing recommendations.

Tune in to hear Craig’s incredible story and practical tips for building a flexible and rewarding career with a Jim's Mowing franchise.

If you’re looking for inspiration to take control of your work-life balance, this is the episode you’ve been waiting for. Don’t miss it!